Bolster your reputation through a strong brand voice

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What You’ll Learn:: 

Building and protecting their organizations’ or clients’ reputations are some of PR pros’ top aims—and doing so means aligning communications efforts with other departments and stakeholders to maintain a seamless brand presence across channels and to all audiences, including investors, consumers, influencers and more. Kristal Howard, head of corporate communications and media relations for Kroger, will share lessons learned from the chain’s “Restock Kroger” strategy and campaign focusing on telling compelling stories from America’s largest grocer, along with how you can strengthen your reputation by building a solid and consistent brand voice.

You’ll learn:

Ways to tailor content and provide excellent experiences to each audience—while staying true to your brand voice

Tips for executing an “always on” media relations strategy to boost your messages and take advantage of scarce resources

How to create an integrated communications strategy with a consistent tone across departments

Tips for strengthening your organization’s brand and corporate reputation as consumer trust erodes

How to increase authenticity, answer concerns and avoid crises—all while staying on message and on brand

April 2019

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Presenter bio: 

Kristal Howard is head of corporate communications and media relations for Kroger, where she serves as the company’s spokesperson. Howard joined Kroger in February 2010 as public relations manager for the Dallas and Houston divisions. Before joining Kroger, she worked at various full-service marketing and communications agencies managing public relations services for entertainment, lifestyle, hospitality, retail and nonprofit brands. Howard currently volunteers with the Network of Executive Women. She served as a youth mentor for six years with Big Brothers Big Sisters and as a career readiness and empowerment mentor for three years with Dress for Success. Howard was also featured as “One of the Top 25 PR millennials to Watch” by HuffPost, recognized as one of the nation’s “Top 30 under 30” PR professionals by PR News in 2013, included in Progressive Grocer Magazine’s Top Women in Grocery awards, and recently named one of 10 “Black Women to Know in PR, Tech & Digital Media” in Ebony Magazine.