Being Intentional about Your Communication

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What You’ll Learn:: 

It may not seem like shoe sales is a business that comes with a mission.

But Zappos, the Nevada shoe seller, has had a business strategy since 2005 of investing in company culture, believing that internal culture drives employee productivity, customer service quality and brand strength.

In this keynote session Jon Wolske shares Zappo's values and communication ideas and how they play critical roles in the company’s culture of service.

Key Takeaways:

  • Why happiness matters for your organization, and why you need to deliver it to your employees, customers, and partners
  • What a “culture of service” can do for business results
  • How authenticity helps recruit and engage advocates for your brand
  • How culture creates more stories and memories
March 2015

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Presenter bio: 

Jon Wolske is culture evangelist for Zappos Insights, part of the Zappos family of companies headquartered in Henderson, Nev. He has more than five years' experience in the Zappos family.