The Art of Corporate Storytelling in a Digital and Social World
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Stories are all we have left to break through to a world bombarded 24 hours a day by information and data. Stories endure. Stories unfold in infinite ways in the new worlds of digital and social—on YouTube, Instagram, Twitter, a stage, a photo, or a website. In this session you'll hear how Microsoft has harnessed all of these, and more, to tell stories about a company undergoing transformation.
- Know the difference between a story and a case study
- Balance words with pictures
- Deploy the staggering power of theater in your storytelling
- Use social channels for high impact
- Hear the story behind the story: How we introduced a new CEO on digital
Steve Clayton, Microsoft's chief storyteller, is general manager of Microsoft's Image & Culture team. The team tells Microsoft's company stories both internally and externally. Its mission is to change the perception of Microsoft through stories. Steve was the architect of the acclaimed "88 Acres" story that heralded a new direction for Microsoft's storytelling and led to the creation of microsoft.com/stories. Before this, Steve was Director of Cloud Strategy in Microsoft International and CTO of Microsoft's UK Partner Group. He has worked at Microsoft for over 18 years in sales and technical roles with a passion for technology and its effect on the world. Steve has been awarded the coveted Microsoft Circle of Excellence Award three times during his career. @stevecla