How to Create Strategic Communication Plans that Spell ROI

Once you have the lingo and basics down, now it’s time to create your strategic comms plan and present (and sell!) it to senior management. To do so, you will need to tie your organization’s goals to your results. In this session, you will learn how to:

  • Create meaningful and measurable strategies and KPIs that are tied to your organization’s operating plan and goals
  • Use research and insights to develop communication plans
  • Understand the needs and priorities of various stakeholders
  • Present communication plans to senior management and other decision-makers
  • Cheryl Fenelle Dixon
    Communications Consultant and Adjunct Professor
    M.S. Strategic Program at Columbia University