Marathon Petroleum Corporation (MPC) is America’s third largest transportation fuels refiner and a Fortune 50 organization. MPC was named America’s Best Employer by Forbes magazine in 2016, ranking above companies like Google, Apple and Facebook. MPC’s public relations team joined forces with the recruiting team to turn this recognition into a winning employment-branding strategy.
- The importance of a strong employment brand
- Quickly build a network of employee advocates
- Leverage multimedia to develop a theme and enhance a brand