Upgrading Static Online Newsrooms to Highly Shareable Social Hubs

Yesterday’s online newsrooms only attracted the press (and even then, in a limited way) —whereas today’s newsrooms transform your announcements into must-view content for the public and media. Join this session to see what it takes to transform your online newsroom into an exciting hub that drives coverage and public awareness with highly-shareable multimedia content that also helps feed your organization’s content funnel, driving engagement on your top social media platforms and beyond.

You’ll learn:

● Assess and Audit: How one organization conducted a content audit to assess strengths, weaknesses and new opportunities for wider reach—so you can do the same.

● Refined Content Processes: How to build a library of images, video clips and more without breaking the budget or straining resources.

● Allies and Partners: Why and how to train internal partners, execs and employee advocates to help create valuable thought leadership content to feed into your hub.

● Anatomy of Modern Newsroom: Essential elements to include—from who to contact, social media videos and photos for journalists and others.

● Extending the reach: How to amplify the campaign’s success beyond media; communicating to the C-suite, employee engagement and industry awards