Even if you create branded content from your desktop or laptop, audience members will consume it across devices. Considering the majority of consumers access social media sites from their smartphones, it’s more important than ever to reach them where they’re at and capture their attention before they move on to the next message, picture or video. In this panel discussion, communicators from organizations and social media platforms will answer your most pressing questions about mobile social media strategies and show you how to create excitement and engagement—even on the smallest of screens.
Ways to boost engagement on social media apps—and websites
How going mobile can help you find and work with brand ambassadors
Tips for crafting compelling images and copy meant to entice on-the-go viewers
Mobile strategies to fit within your entire digital content campaigns and other PR and marketing efforts
Best practices to build and maintain an active following