‘Up’ your mobile social media game to find ‘your greatest adventure’

Even if you create branded content from your desktop or laptop, audience members will consume it across devices. Considering the majority of consumers access social media sites from their smartphones, it’s more important than ever to reach them where they’re at and capture their attention before they move on to the next message, picture or video. In this panel discussion, communicators from organizations and social media platforms will answer your most pressing questions about mobile social media strategies and show you how to create excitement and engagement—even on the smallest of screens.

You’ll learn:

Ways to boost engagement on social media apps—and websites

How going mobile can help you find and work with brand ambassadors

Tips for crafting compelling images and copy meant to entice on-the-go viewers

Mobile strategies to fit within your entire digital content campaigns and other PR and marketing efforts

Best practices to build and maintain an active following

  • Jake Jacobson
    Former director of PR
    Children’s Mercy Kansas City
  • Sangita Sarkar
    Director of product marketing
  • Mallorie Rosenbluth
    Senior manager of social media and influencer marketing
  • Sarah Glaswand
    Senior Digital and Social Media Specialist
    Mastercard Center for Inclusive Growth
  • Melissa Marchionna
    Director of social media and content
    Major League Soccer