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Writing & Editing
1:10:00
Writers and Designers: Want a great infographic? Time to collaborate.
40:41
How to Find and Tell More Effective Stories
55:53
Communicate with Pictures: The writer’s role in creating powerful infographics
53:01
Just Say What You Mean
1:06:00
Enthrall: Seven Secrets of Storytelling
49:44
Speechwriting in the Age of Social Media and Donald Trump
48:50
Know your Audience: How Disney adjusts speeches to meet audiences where they are
39:37
Write Strategically, Fight Strategically: How to devise, draft, and defend messages that matter
1:15:00
Policy and Persuasion: Former U.S. presidents’ speechwriters discuss speechwriting in the post-truth era
47:21
Notes from Backstage: Lessons from a TED-Talk and Moth-Mainstage- performance speaker
58:52
Humor Demystified: How (and why) to make every speech funnier
9:41
Ted Sorensen on the Craft of Writing Speeches for JFK
49:38
How PR Pros Can Write (and Think) Like Journalists
42:49
Your Story Is Your Strategy: How to capture attention and inspire action
56:29
Lessons Learned from Between Two Ferns: Use humor to make a point
40:57
Boosting Clarity, Ditching the Muck: A veteran editor’s guide to streamlining your message and bolstering your credibility
1:11:00
Making Your Writing More Compelling
1:15:00
Writing That Cuts Through the Clutter: Creating communications that people will actually pay attention to—and act on!
30:32
How to Build a Newsroom in Your Organization That Lands You Coverage in the New York Times
48:12
How to Avoid the 10 Cardinal Sins of Bad Writing—and Prevent Your Copy From Ending up in the Trash
44:29
Create Compelling Copy: The Secret Yet Simple Approach to Nailing It Quick
43:36
From Wordsmith to Speaking Coach: How to make yourself more valuable
46:26
Let Yourself Be Seen: Coach clients to “soften the script, be yourself and build trust”
38:34
Shifting Gears: Tips for the occasional speechwriter
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