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Measurement
48:55
Measuring the ‘New Normal’: Integrating PESO and the Barcelona Principles
42:52
Develop a Paid Search Strategy that Delivers Greater ROI
24:34
‘Remember me’: Tell a story with your metrics and prove social media ROI
42:31
Content that converts: How to earn hearts, minds and ROI through in-house media production
46:42
The future of communications lies in data trends and measurement insights
42:06
How to analyze data and extracting “aha” insights to meet organizational objectives
47:08
How to use data analysis to develop content and employ social channels to reach intended audiences
1:34:00
The Social Media Measurement Webinar: New tools and techniques to show ROI on top channels
1:10:00
How to maximize reach and return for your video
1:01:00
What’s next: Improve social media measurement and track new KPIs execs love
43:27
How to ‘lasso a house fly’: Ways to measure PR success
01:00:00
Panel: Storytelling and brand journalism are more than buzzwords
01:22:00
Measure Social Media Success: Crack the code to ROI on any social platform
51:55
Why data is a social media pro’s secret advantage—and how to use it
52:06
Use data to determine whether communications are actually working
58:26
What’s next for measurement: How to convert in the age of chatbots and AI
53:04
Stop measuring internal communications. Focus instead on employee activation
44:53
“How? Now. Wow!” The formula that can superpower your content ROI
01:19
Design and Publish Infographics That Get Results
1:10:00
Writers and Designers: Want a great infographic? Time to collaborate.
36:23
Rev up ROI: Smarter Measurement Methods to Demonstrate PR Value
1:00:00
Show Me the Money: PR measurement metrics that impress the C-suite
51:32
Use Data to Pitch the Right Journalists and Build Relationships with the Press
1:00:00
Guess What PR Pros? You’re Data Scientists, Too
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