Whether you call it corporate content, company storytelling or brand journalism—it’s your key to engaging busy reporters, especially if it’s anchored by subject matter expertise. But today, a strong thought leadership program alone isn’t enough to connect your story to media and other influencers. You need to be your own publisher, news producer and studio. Join to learn:
- How to plan, create and share content that appeals to today’s reporters (and your many audiences)
- Smarter ways to organize your comms strategy around a media newsroom model
- How to create a publishing platform to support video storytelling that will be used—and shared—by media outlets and social media influencers.
- How to extend your reach through satellite media tours (SMTs) and a thought leadership video series to gain greater reach, mindshare and brand power for your thought leadership