Thought Leadership 3.0: Tech, Tools and Techniques to Reach and Influence the Media

Whether you call it corporate content, company storytelling or brand journalism—it’s your key to engaging busy reporters, especially if it’s anchored by subject matter expertise.  But today, a strong thought leadership program alone isn’t enough to connect your story to media and other influencers. You need to be your own publisher, news producer and studio.  Join to learn:

  • How to plan, create and share content that appeals to today’s reporters (and your many audiences)
  • Smarter ways to organize your comms strategy around a media newsroom model
  • How to create a publishing platform to support video storytelling that will be used—and shared—by media outlets and social media influencers.
  • How to extend your reach through satellite media tours (SMTs) and a thought leadership video series to gain greater reach, mindshare and brand power for your thought leadership
  • Doug Simon
    CEO and Founder
    D S Simon Media
  • Jim Ylisela
    Co-Founder and Senior Partner
    Ragan Consulting Group