The Secret of High-Impact Comms Teams: Narrative Creators, Not Just Storytellers

In a world where story and narrative are often used interchangeably, understanding their distinction is key to building compelling, authentic connections with stakeholders. Frank Wolf, co-founder and chief strategy officer of Staffbase and author of “The Narrative Age,” explains how narrative-informed communication creates inspiration and tangible business outcomes. Discover how organizations like SpaceX and the Barbie movie turn stories into inspiring movements. You’ll learn how to:

• Understand the difference between stories and narratives — and why narratives are more powerful for strategic communicators.
• Discover why narrative maps are more powerful than personas for audience research — and how they help craft stories and messages that resonate best with your audience.
• Understand and apply the power of master narratives for communicating change.
• Transform your approach to storytelling and strategic communications by shifting from storyteller to narrative creator.