The Rise of Employee Influencers

Giving an external platform to your organization’s biggest internal champions can put a human face on your culture, educate audiences to dispel misinformation about your business, create a touchpoint for customer engagement and so much more. In this session, we’ll look at why the best brand advocates can be found within.

You’ll learn:

• Visual, style and language considerations to guide your employee influencer
• How to collaborate with employee influencers when crafting messaging to ensure their talking points are on brand while in their authentic voice
• Strategies for deploying employee influencers to combat misinformation and disinformation
• Tips for creating a feedback loop with your employee influencers that activates their social listening skills to catch a potential crisis in wait