The Rise of Employee Influencers: Transform Your #1 Asset into Brand Cheerleaders

Communicators don’t have to craft, share and live your brand story alone — not anymore. Your organization is already teeming with internal influencers who are passionate about their work and who they work for. Your task is finding them, recognizing them and empowering them to become cheerleaders for your brand(s) — both in person and online. Join this session to learn:

  • Strategies to encourage your employees to advocate for your organization
  • Guidelines for employees speaking out on social media
  • How this approach helps boost wider engagement, morale and retention
  • Smart ways to tie employee advocacy to sales and talent outcomes
  • Eric Jaffe
    Senior manager of employee communications, tools, and advocacy