The Promise and Perils of ChatGPT for PR Pros

There’s been a lot of press and buzz lately about OpenAI’s ChatGPT. A lot. Some critics and naysayers are dismissing the tool as overstating its capabilities and others worry that it could be the death knell of creativity and spawn creative and content generation complacency, not to mention rampant plagiarism across industries and amongst students.

Watch as Aaron Kwittken, founder and CEO of PRophet, leads a discussion around “generative AI” with a panel of experts, including technologists, journalists, content creators and PR practitioners. You’ll discover:

  • What is the promise of “generative AI” and tools like ChatGPT … and the risk.
  • The impact of these tools on PR professionals and the industry at large.
  • How to be proactive rather than reactive with usage.
  • Aaron Kwittken
    Founder and CEO
  • Alisa Miller
    CEO & Co-founder
  • Alex Kelleher
    Advantage Intelligence
  • Barb Mosher Zinck
    Content Marketing Strategist & Writer
    BMZ Content Strategies and diginomica