The Promise and Perils of ChatGPT for PR Pros

Aaron Kwittken is founder and CEO of PRophet, an AI-driven PR DaaS platform owned by Stagwell. He is also founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and Los Angeles. A proud George Washington University alum, Aaron serves on GW’s School of Media and Public Affairs advisory committee. He’s president-elect of PRSA-New York and past president of the Americas for the International Communications Consultancy Organization (ICCO); a former Board member of the PR Council; a former adjunct professor at NYU; writes for Forbes and The Drum; and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good. He has deep expertise in marketing technology, brand strategy, reputation management, crisis management and purpose-driven marketing. An endurance sports enthusiast, Kwittken puts social impact at the center of everything he does personally and professionally.

Named by Fast Company as a Most Influential Woman in Technology, Alisa Miller is co-founder and CEO of Pluralytics, the ground-breaking machine learning-powered language analytics platform. Before starting Pluralytics, Miller was CEO of Public Radio International (PRI) from 2006-2018 and was the first woman and youngest CEO to head a major public radio network. In 2018, she led PRI’s merger with PRX, creating a company that reaches 28.5MM users and has 100MM podcast downloads monthly. She speaks on the power of purpose-driven businesses and on tech/media’s power to shape knowledge and action. Her TEDTalk has 2MM+ views/translated into 48 languages.

Alex Kelleher is currently President of Advantage Intelligence (A.I), Advantage Solutions’ breakout retail technology business focusing on automation and decisioning. Previously Kelleher served as Global Chief Marketing Officer at Deloitte Digital. Earlier in his career, he founded four software companies in the data and decisioning space, including AI ad platform Cognitive Match (sold to Magnetic) and Touch Clarity, a machine-learning optimization and analytics platform, which was acquired by Omniture (now Adobe). Kelleher is a graduate from Oxford University in Experimental Psychology.