The Power of Storytelling in Thought Leadership

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Join us for this closing fireside session to learn how to create engaging stories that truly connect with your audience and boost your credibility. This engaging discussion will cover practical techniques and share real-world examples to help you craft compelling narratives. Whether you’re an aspiring thought leader or a seasoned professional, this session will equip you with the storytelling tools to make a lasting impact in your field and inspire meaningful change.

  • Authenticity in Storytelling: Discover the importance of authenticity and vulnerability in creating meaningful connections through storytelling.
  • Engaging Your Audience: Gain insights into tailoring stories to different audiences by understanding their demographics, interests, and pain points. Learn to segment your audience and use interactive storytelling techniques, such as polls and visual elements, to maximize engagement and impact across various platforms, including LinkedIn, internal blogs, and X.
  • Actionable Strategies for Implementation: Ways to use LinkedIn, internal platforms, and X to share your stories and build a strong personal brand.
  • The Employee Value Proposition: Understand how these techniques enhance your thought leadership and support your organization by highlighting a culture of knowledge sharing and professional growth.
  • Matt Buckley
    Communications Executive
  • Kami Spangenberg
    Senior Vice President of Corporate Communications, Scientific Stature Services and Community Affairs
    RTI International