The Poet’s Process: Writing with Creativity

According to a recent” State of Business Writing” survey, 81% of people agree that poorly written material wastes their time. Yet business writing still often lacks creativity—​making it dull and unengaging. That’s why Keisha-Gaye Anderson, MFA, a seasoned comms leader and accomplished poet, is here to help. With over a decade of experience in marcom, creative writing, and journalism, she shares her “Poet’s Process” writing tips, insights and tools to help you stand out in a crowded inbox or newsfeed so readers don’t just scan your content—they’re hooked to scroll and dive deeper.

  • Keisha-Gaye Anderson
    Poet / Author / Communications Strategist