The full content of this video is available to logged-in Members only. Already a member? Watch now
It has only been a few months since Facebook rebranded as Meta. But that doesn’t mean your team must go all-in on the metaverse—yet. Join for the info and ideas you need to see beyond the metaverse hype and identify the best Web 3.0 opportunities for your brand. You’ll learn:
- Step 1: Defining what the Metaverse is, isn’t—and can be for your organization
- Step 2: How to define and quantify your metaverse objectives before choosing channels
- Step 3: Selecting the best platforms and metaverse players for your brand—from Decentraland and Horizon Worlds to Fortnight, Roblox and beyond
- Step 4: Narrowing your options from low-cost NFTs and branded skins to virtual goods and stores, to bespoke VR worlds, D2A (direct-to-avatar) and beyond
- Step 5: Partnering and participating—plus how to find affiliates already engaged online