The Future of Employee Communications: Don’t Just Show or Tell. Let Them Experience.

Technology is transforming both our day-to-day jobs and our organizations’ overall strategies. As a result, traditional employee communications tactics alone are no longer sufficient for the change management now necessary across industries. See how IBM has gone hands-on to engage employees around the world and of different areas of expertise, empower them to embrace AI in their work and educate them about the company’s new AI strategy, as well as some of the other ways they are creating meaningful experiences every day. During this session, you will learn how you can:

• Go beyond content: Learn about the many different ways you can engage employees when you supplement your usual playbook of blogs, emails and town halls with unique experiences, especially intentionally bringing teams together in person as they return to the workplace.
• Bring your company’s strategy to life: Discover how you can empower your employees to see their role in your evolving strategy and understand the company’s mission and goals.
• Enable experiential learning: See how you can provide meaningful opportunities for employees to develop the skills now required in the modern workplace, whether that’s generative AI, data analysis or industry-specific tools.