The Future of Digital Storytelling

John Yembrick is the director of Editorial Strategy and Content Integration at Lockheed Martin. In this role, he oversees internal and external communications tools, including GenAI,as well as the editorial and content distribution strategies associated with them. He manages the planning, preparation, writing and development of digital communications for the company's intranet, website, social media channels and other platforms, including articles, photographs, videos, graphics and posts. He also oversees Lockheed Martin’s external websites, mobile applications and social media properties, with responsibility for content strategy, resource planning, and performance standards for all owned communications channels. He previously worked as the director of Digital Engagement for the U.S. Department of Health & Human Services, which fosters advances in medicine, public health, and social services, and served as NASA’s first digital communications director, sharing some of the most compelling content in the world. John has over 20 years of experience in communications, and has managed media relations, video, still imagery, social media and websites. John is driven by the belief that digital storytelling and inspiring content can connect with everyone on the planet if presented the right way. He take pride in advocating away from traditional communications methods towards digital storytelling, reaching more people directly than ever before.