The Future of Digital Marketing Content: How to Thrive in a Pay-to-Play Landscape

Content continues to reign supreme, but only those who develop integrated and insights-driven strategies across social and digital platforms will stand out from the crowd. Buckle up for this session with Rachel Moore, Social Media Marketing Manager for Talent Acquisition for TTEC, as she covers what you should know about paid and promoted content across social media platforms.

In this session, you’ll learn why:

• A/B testing your paid social is key to understanding your audience at every step
• Testing out and measuring new channels and features is key to survival in the shifting social landscape
• Consistency in content and branding is vital, from the top of the funnel to the bottom of your “Thank You” page
• Clicks are competing with conversations, communities and influencers