The Future of Content: Inconvenient Truths About Starting a Podcast

There are more than 1 million active podcasts, and nearly a quarter of U.S. adults listen to them every week. But the challenges of creating one that caters and connects to your audience continue to grow. How do you create a compelling and consistent show that embraces best practices and captivates listeners? It isn’t easy. Eric Johnson, formerly the Producer of “Recode Decode with Kara Swisher” for Vox Media, will share what he learned from producing more than 500 episodes of one of the top-rated Technology shows on the Apple Podcasts charts.

You’ll learn:

• What you should know about making a podcast, and why it’s harder than you might think
• Why authenticity is key to your messaging and conversations
• Tools, tips and analytics to help drive your efforts
• How you can find and connect with passionate audience(s)