<title>Fundamentals of outstanding branding and earned media buzz</title>
<itunes:summary>Grabbing headlines, racking up news media mentions and boosting social media conversation about your organization is music to PR and marketing pros’ ears. As the print and digital media landscapes grow more crowded with branded content and messages, however, only savvy efforts will stand out and garner attention (and ROI). At the same time, you have to make sure your communications are in line with your brand voice and mission, lest you create confusion (or worse yet, a crisis). In this interactive panel, you can ask communications experts how best to grab the lion’s share of coverage as you make your mark for your organization.Featuring: Katie Goldberg, SVP, West Coast Food and Beverage Lead, Edelman Seattle, Katie Curnutte, Former SVP of Communications and Public Affairs, Zillow, Kate Hudson, Aviation Communications Manager, Sea-Tac Airport, Scott Thomsen, Director of Communications, Seattly City Light and moderated by Jake Jacobson, Former Director of Public Relations, Children's Mercy Kansas City.</itunes:summary>
<description>Grabbing headlines, racking up news media mentions and boosting social media conversation about your organization is music to PR and marketing pros’ ears. As the print and digital media landscapes grow more crowded with branded content and messages, however, only savvy efforts will stand out and garner attention (and ROI). At the same time, you have to make sure your communications are in line with your brand voice and mission, lest you create confusion (or worse yet, a crisis). In this interactive panel, you can ask communications experts how best to grab the lion’s share of coverage as you make your mark for your organization.Featuring: Katie Goldberg, SVP, West Coast Food and Beverage Lead, Edelman Seattle, Katie Curnutte, Former SVP of Communications and Public Affairs, Zillow, Kate Hudson, Aviation Communications Manager, Sea-Tac Airport, Scott Thomsen, Director of Communications, Seattly City Light and moderated by Jake Jacobson, Former Director of Public Relations, Children's Mercy Kansas City.</description>
<link>https://ragantraining.com/podcast/#fundamentals-outstanding-branding-and-earned-media-buzz</link>
<enclosure url="https://s39671.pcdn.co/wp-content/uploads/podcast/Fundamentalsofoutstandingbranding_Podcast.mp3" type="audio/mpeg" length="42648939"/>
<pubDate>Wed, 26 Feb 2020 12:00:00 CST</pubDate>
<itunes:author>Ragan Communications</itunes:author>
<itunes:duration>44:30</itunes:duration>
<itunes:explicit>no</itunes:explicit>
<guid>https://ragantraining.com/podcast/#fundamentals-outstanding-branding-and-earned-media-buzz</guid>