Individuals
TeamsMark Ragan, CEO of Ragan Communications & PR Daily, briefly discusses the importance of adding an emotional arc to your corporate storytelling in this excerpt from his full session, “The Brand Journalism Revolution: Why companies should think like the media,” presented at Ragan’s Conference for Internal Communicators with a Small Staff and Budget on May 12, 2016.
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Mark Ragan
Owner
Ragan Communications
Mark Ragan is the co-founder and president of Ragan Consulting Group and the owner of Ragan Communications, the nation’s leading provider of corporate communication information and training. For 15 years he covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.
