‘The Bare Necessities’ to navigate a changing communications landscape

The workplace is more digital (and social) than ever before, and communicators are now balancing corporate and internal communications goals to successfully capture team members’ attention and provide value, no matter how remote the worker. Thomas Bingham, manager of digital communications at American Airlines, will share how the airline has redesigned its intranet from the ground up to improve team member experience, promote a transparent culture and increase engagement with company news and corporate objectives.

You’ll learn:

Why you should focus on simplicity and relevancy

Ways to personalize the user experience and reach employees on the go

How to gather and analyze data to uncover the right content formats and channels to help your messages resonate

Tips to measure your efforts through an “engagement index”

How to adopt a marketing approach to internal communications