The Anatomy of an Effective All-hands — And the Data to Convince Execs It’s OK to Evolve

Let’s face it: communication can make or break your business. You know those all-staff messages could be sharper, but you’ve got a few execs following old playbooks, who won’t budge from their ways. That’s where data comes in.

Over a decade, we’ve collected millions of data points that track what makes an all-hands update even more effective. No opinion. No spin. Just science. Axios HQ’s Head of Content and Communication Strategy, Emily Inverso, will walk you through it — and how to use it. You’ll learn to maximize engagement through:

  • What to send: 100s of high-performing orgs show us what topics they tend to cover.
  • When to send: 8.7M email deliveries tell us the best days and best time to hit send.
  • Subject line structure: 70K emails define the makeup of the perfect subject line.
  • Smart Brevity style: Millions of updates created the “art of smart” communication.

  • Emily Inverso
    Emily Inverso
    Head of Content and Communication Strategy
    Axios HQ
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