Tag: Measurement

The New Measurement Rules: How to Build Better Surveys and Track the Impact of Campaigns to Innovate in a Time of Change 27:54

The New Measurement Rules: How to Build Better Surveys and Track the Impact of Campaigns to Innovate in a Time of Change

Assess, Adjust. Amplify: Case Study in Measuring the Right Results for DEI Communications 48:13

Assess, Adjust. Amplify: Case Study in Measuring the Right Results for DEI Communications

Measuring DEI for Nonprofits: Defining Benchmarks and Your “Data Story” 23:13

Measuring DEI for Nonprofits: Defining Benchmarks and Your “Data Story”

DEI Beyond Words: Operationalize and Communicate Your DEI Program 27:23

DEI Beyond Words: Operationalize and Communicate Your DEI Program

A Data-Driven Framework for More Successful DEI Programs 45:19

A Data-Driven Framework for More Successful DEI Programs

Business and Finance Fundamentals: What Public Relations and Communications Pros Must Know 1:00:01

Business and Finance Fundamentals: What Public Relations and Communications Pros Must Know

Better Communications Plans: Key Elements and KPIs to Win Approval and Boost Results 30:59

Better Communications Plans: Key Elements and KPIs to Win Approval and Boost Results

Mastering Business Acumen: Pathway to Becoming a Strategic Advisor to the C-suite 31:35

Mastering Business Acumen: Pathway to Becoming a Strategic Advisor to the C-suite

Discover Your “Greater Purpose”—A Blueprint to Shape a Brand and Protect It from Crisis 30:03

Discover Your “Greater Purpose”—A Blueprint to Shape a Brand and Protect It from Crisis

Paid Social Media Trends to Watch in 2021 19:26

Paid Social Media Trends to Watch in 2021

Measuring Up: How Can Communicators Measure the Impact of Storytelling? 27:24

Measuring Up: How Can Communicators Measure the Impact of Storytelling?

How Social Media Platforms Became COVID-19 Response Networks 33:00

How Social Media Platforms Became COVID-19 Response Networks

Measuring Social Media Initiatives: What’s the Worth of a “Like” or a Follow? 27:04

Measuring Social Media Initiatives: What’s the Worth of a “Like” or a Follow?

Beyond ROI: Assessing and Adjusting Your Communications Impact 25:55

Beyond ROI: Assessing and Adjusting Your Communications Impact

Measuring the ‘New Normal’: Integrating PESO and the Barcelona Principles 48:55

Measuring the ‘New Normal’: Integrating PESO and the Barcelona Principles

The future of communications lies in data trends and measurement insights 46:42

The future of communications lies in data trends and measurement insights

How to analyze data and extracting “aha” insights to meet organizational objectives 42:06

How to analyze data and extracting “aha” insights to meet organizational objectives

How to use data analysis to develop content and employ social channels to reach intended audiences 47:08

How to use data analysis to develop content and employ social channels to reach intended audiences

The Social Media Measurement Webinar: New tools and techniques to show ROI on top channels 1:34:00

The Social Media Measurement Webinar: New tools and techniques to show ROI on top channels

What’s next: Improve social media measurement and track new KPIs execs love 1:01:00

What’s next: Improve social media measurement and track new KPIs execs love

Measure Social Media Success: Crack the code to ROI on any social platform 01:22:00

Measure Social Media Success: Crack the code to ROI on any social platform

Why data is a social media pro’s secret advantage—and how to use it 51:55

Why data is a social media pro’s secret advantage—and how to use it

Use data to determine whether communications are actually working 52:06

Use data to determine whether communications are actually working

What’s next for measurement: How to convert in the age of chatbots and AI 58:26

What’s next for measurement: How to convert in the age of chatbots and AI