Surviving Social Media Shakeups: How to Reach and Retain Your Audiences

Stami Williams is the director of state public affairs for the Pharmaceutical Research and Manufacturers of America (PhRMA), which represents innovative biopharmaceutical research and discovery companies. The association is devoted to advancing public policies in the U.S. and around the world that support innovative medical research, yield progress for patients today and provide hope for the treatments and cures of tomorrow. She's also an adjunct professor for Applied Political Communications and Digital Communication Platforms and Strategies at The George Washington University. She previously served as a director of communications for the New Jersey gubernatorial race in 2021, a national fundraising campaign committee, and the U.S. House and U.S. Senate.

Daryl Drabinsky leads the social media team across the US and Mexico for PwC. In this role and others, her mission has been to position global organizations at the leading edge of transformation in their industries. Prior to PwC, she Weber Shandwick's North American digital health practice, and also served as lead digital strategist for the agency’s West Coast clients, spanning across health, tech, consumer and corporate. Before that, she, was the head of digital, social and experiential communications at CVS Health and Aetna, where she led the enterprise Center of Excellence with innovations in digital strategy, social media, experiential activations, analytics, social thought leadership, employee advocacy and integrated content initiatives. She serves on the board as is marketing co-chair for the Epilepsy Foundation of Greater Los Angeles. She’s also been a three-time 40 under 40 PR week honoree, a Los Angeles Business Journal Rising Star nominee, Aetna Phenomenal Women in Tech and a Women to Watch brand innovator, among other nominations and awards.