Surviving Social Media Shakeups: How to Reach and Retain Your Audiences

Social media shakeups are to be expected — but there’s been a LOT of flux on top social platforms lately. That’s why public affairs pros aren’t just worried about growing their social media audience these days — they’re worried about retaining it. Join for ideas you can use to navigate the latest wave of social media changes, challenges and opportunities:

  • Meta changes: How Threads, Instagram and Facebook are adjusting algorithms— and how to stay up-to-date without losing reach.
  • Twitter/X ideas: What others are doing with their Twitter/X accounts as the platform evolves.
  • TikTok wins: How others are experimenting with TikTok, plus what TikTok bans and concerns mean to public affairs.
  • The others: Ideas for building a loyal following on other channels like LinkedIn, Threads, Reddit and more.
  • Measurement matters: How to monitor your social media impact — from the best monitoring tools for public affairs purposes to the best KPIs to track
  • Stami Williams
    Director of State Public Affairs
    Pharmaceutical Research and Manufacturers of America (PhRMA)
  • Daryl Drabinsky
    Head of Social Media