Preparing and positioning an organization and its brand for the future starts from the inside. Organizations around the world are looking for ways to attract new and different customers, shift their business models and attract and retain the best talent. When Weight Watchers began its journey to expand beyond being the world’s leading weight management program to become WW, the world’s partner in wellness, the company started on the inside, galvanizing its team around the larger vision. Leah Truitt, senior manager of internal communications for WW, will share the company’s story and lessons learned along its path to grow.
Senior manager of internal communications
WW (formerly Weight Watchers)
Leah Truitt is the senior manager of internal communications for WW, where she leads internal corporate communications for the company’s 18,000 employees. In 2018, Truitt led the internal unveiling of the brand’s evolution from Weight Watchers to WW and the introduction of the company’s new purpose. Before joining WW, Leah was a corporate communications manager at Avon Products International, where she managed change communications as the company separated its U.S. business and moved its international headquarters to London. Prior to Avon, Leah worked for Altria Group, where she specialized in culture change communications and helped the company launch an internal campaign to teach and encourage innovation and inclusion behaviors.