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Generative AI has already created a paradigm shift, one you have likely already embraced. AI can create content (or a rough first draft) faster — from media pitches, blogs, special reports, emails and even infographics to internal comms work like intranet updates and thought leadership posts. Now’s the time to future-proof your career and improve your comms results by getting in the weeds as the technology becomes more robust. This hands-on workshop will provide you with:
- Your hands-on guide: Mastering the latest AI text tools like ChatGPT, Jasper, Bing.AI and AI visual storytelling tools like DALL-E and Midjourney.
- Better results, faster: Techniques for fine-tuning and writing effective prompts for sharper AI outputs.
- AI ethics FAQ: Critical ethical considerations of using AI in communications, including copyright, user privacy and data protection issues.
- A picture is worth a thousand words: Explore techniques to create visually stunning and attention-grabbing images, videos, and graphics that resonate with your audience.
- What’s next: Embracing AI-powered news, AI video generators, predictive SEO and more.