Successfully Adopting a Newsroom Approach to Engage your Global Employee Base

How do you engage an employee base of nearly 100,000 colleagues, in five different geographic regions, with consistent and engaging corporate narrative? The newsroom concept has changed Mondelez International’s approach to global internal communications—adopting a content-first mentality with greater connectivity across a global organization.

Key Highlights:

  • Structure your internal communications agenda to tell a global narrative supported by local proof points
  • Develop engaging and creative communications materials by adopting a “content-first” approach
  • Leverage your employees to tell stories and generate rich content
  • Angela Shepherd
    Senior Corporate Communications Manager
    Mondelez International