Strategic Storytelling: Telling simple, scalable stories that meet the moment

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No matter your audience, good storytelling is the key to good communication. But how do you meet every audience, everywhere, in every moment? In this fireside conversation, Joe Benarroch, EVP of Communications, Global Advertising and Partnerships at NBCUniversal, will share how he and his team drive growth for their business and their partners with clear, consistent, and inclusive messaging. From simple, accessible narratives that resonate across the board to tailor-made strategies for every stakeholder, Benarroch will show us how he puts storytelling to work at NBCU… and how you could do the same.

  • Joe Benarroch
    EVP of Communications, Global Advertising and Partnerships
    NBCUniversal