Storytelling Methods to Engage Employees, Introduce Change and Drive Performance

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We receive a lot of information every day — both at work and in our personal lives. How do we ensure core company messages are not only getting seen through the noise — but that our audience is connecting? From company goals and values to critical changes, this session explores how storytelling can engage employees in creative, easy-to-follow ways which support your organization’s performance needs.

In this session, we’ll explore:

  • Methods to weave a narrative across your communications, highlighting key details and action items along the way.
  • How to use multiple channels to meet people where they are at.
  • How this approach conveys empathy across changes and connects employees with leadership.
  • How to track effectiveness through different KPIs.
  • Laura Marchiafava
    Internal Communications Manager
    RB Global