Storytelling 3.0: How to Strengthen the Use of Stories in Your Organization to Make a Lasting Impact

Some of the most memorable speeches of our time unfolded when speakers captivated and connected with their audience through storytelling. Today, more and more organizations are embracing the idea of injecting storytelling into standard communication practices, with soul-stirring stories showing up in everything from speeches to press releases to social media.

In this session, attendees will learn how to:

  • Rally your organization and leaders around the need to embrace a storytelling culture
  • Extract memorable stories out of speakers and stakeholders during interviews
  • Structure and write a powerful story that remains in the minds and hearts of audiences
  • Inspire action by injecting storytelling into speeches, executive communications and other comms channels

  • Janelle Carter Brevard
    Chief storyteller
    National Association of Realtors