Spotlighting Employees with Social Storytelling

Prominently including employees in your brand storytelling strategy is a proven way to spotlight your internal culture and values while attracting new talent. In this session, we’ll explore how to authentically center employees within your brand narrative in a way that both internal and external stakeholders will get onboard with.

You’ll learn:

• Platform-specific best practices for telling stories about your workforce
• How to encourage employee participation as an incentive for exceptional performance
• Image and design considerations to ensure the employees you spotlight accurately represent the diversity of your workforce
• How analytics can help shape content that resonates with internal and external audiences