Recordings of live presentations from our conferences, workshops or studio.
Duration: 30 to 70 minutes
Mary Olivieri is the EVP, executive creative director of the fully-integrated marketing and PR agency—CBD Marketing, and student of the Second City Training Center. With over 25 years of copywriting and creative direction under her belt, she has led scores of creatives in delivering materials designed to trigger an emotional response in readers. Through custom-created, improvisational-based exercises—her approach to the craft of writing and ideation has often been called "zen-like" and "groundbreaking". Mary is an award-winning advertising and marketing professional in the B2B and B2C spaces. She has created both internal and external marketing communications, for hundreds of brands, including Firestone, Pringles, Harley Davidson, Coca-Cola and even Dos Equis' Most Interesting Man. Look for her book, "Yes, and...!" The Improvisational Approach to Inspired Writing, coming in 2018! @MaryOlivieriECD