Recordings of live presentations from our conferences, workshops or studio.
Duration: 30 to 70 minutes
Jenn Eldin leads content for American Express Company's OPEN Forum, an award-winning website dedicated to small business success. She also oversees content for OPEN Forum's social platforms, such as Tumblr. She has redefined OPEN Forum’s content strategy by using data to understand customer needs. She champions innovation by partnering with local start-ups to broaden OPEN Forum's reach. She has also changed the brand's content from campaign-based to a newsroom system that harnesses social media and the expertise of digital publishers. Before joining American Express, she received her MBA from the University of Chicago, and spent several years at News America Marketing, where she worked with Fortune 500 companies to develop effective marketing. She is an avid long-exposure night photographer and a volunteer- mentor for Streetwise Partners.