Holly Potter

Recordings of live presentations from our conferences, workshops or studio.
Duration: 30 to 70 minutes

  • Kaiser Permanente, Vice President of Public Relations

    Holly Potter is vice president of Public Relations for Kaiser Permanente. She oversees efforts to promote the company’s story and achievements through both traditional and social media. In addition, her team is responsible for broad public relations, partnerships and stakeholder management programs that help to build Kaiser Permanente’s reputation among opinion leaders and partners in the health, business, philanthropic and advocacy communities.

    In 2009, PR News named Holly PR Team Leader of the Year and Kaiser Permanente the Best Place to Work in nonprofit public relations. An experienced health communications strategist, she has held a variety of leadership positions directing a broad range of communications and advocacy campaigns. She brought to Kaiser Permanente a proven 15-year track record of award-winning public relations programs that influence stakeholders and shift public opinion. In her career, she has advised and partnered with senior executives in the nonprofit, government and corporate sectors to advance policy and promote brand identity.

    Prior to joining Kaiser Permanente, she ran HTPotter Communications, LLC which served a variety of nonprofit and government clients in California and Washington, D.C. Her former clients include National Campaign Against Youth Violence, California State PTA, Public Health Institute, Drug Policy Alliance, San Francisco Wellness Initiative, Santa Clara County Public Health Department and the White House Council on Youth Violence.