Showcasing Your Thought Leadership and Subject Matter Experts on LinkedIn

People connect with people. So, it only makes sense that most professionals on LinkedIn are more likely to recommend a company or brand if they followed a company executive or internal champion on social media. But, it’s not always easy to establish people as thought leaders, and not a task you can assign to just anybody. In this session, we will:

  • Demonstrate the importance of effective and responsive profiles for your thought leaders and company to increase followers
  • Share the secrets to creating an effective, responsive thought leadership growth strategy
  • Explain how to create strategic and compelling content
  • Understand best practices for highlighting executive leadership and subject matter experts
  • Identify strategies for commenting on posts and adding unique perspectives to peer posts
  • Talk about the importance of cross-collaboration and engagement to better showcase your expertise
  • Learn how to build an executive content framework to focus and organize efforts
  • Jenn Spantak
    Senior Manager of Employee Experience