Showcasing Your Thought Leadership and Subject Matter Experts on LinkedIn

People connect with people. So, it only makes sense that most professionals on LinkedIn are more likely to recommend a company or brand if they followed a company executive or internal champion on social media. But, it’s not always easy to establish people as thought leaders, and not a task you can assign to just anybody. In this session, we will:

• Demonstrate the importance of effective and responsive profiles for your thought leaders and company to increase followers
• Share the secrets to creating an effective, responsive thought leadership growth strategy
• Explain how to create strategic and compelling content
• Understand best practices for highlighting executive leadership and subject matter experts
• Identify strategies for commenting on posts and adding unique perspectives to peer posts
• Talk about the importance of cross-collaboration and engagement to better showcase your expertise
• Learn how to build an executive content framework to focus and organize efforts