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People connect with people. So, it only makes sense that most professionals on LinkedIn are more likely to recommend a company or brand if they followed a company executive or internal champion on social media. But, it’s not always easy to establish people as thought leaders, and not a task you can assign to just anybody. In this session, we will:
- Demonstrate the importance of effective and responsive profiles for your thought leaders and company to increase followers
- Share the secrets to creating an effective, responsive thought leadership growth strategy
- Explain how to create strategic and compelling content
- Understand best practices for highlighting executive leadership and subject matter experts
- Identify strategies for commenting on posts and adding unique perspectives to peer posts
- Talk about the importance of cross-collaboration and engagement to better showcase your expertise
- Learn how to build an executive content framework to focus and organize efforts