Show, Don’t Tell: How to Cater to Changing Consumer Behaviors with Videos and Visuals

Compelling images and videos are leading the way when it comes to shifting content marketing and social media campaigns designed to reach consumers bombarded with branded messages—and embracing this hot trend can help you stand out, increase engagement and foster relationships between consumers and your brand. T.J. Barber, Director of Social Media Marketing at BET Networks, will share lessons learned from campaigns including “Mukbang x BET,” which garnered more than 3 million views, and the network’s Super Bowl LIV content, which racked up more than 2 million views—and insights you can infuse into social media visuals and videos.

You’ll learn:

  • How to create long- and short-form videos that captivate viewers and increase engagement across Facebook, Instagram, Twitter, YouTube and more
  • Tips and takeaways for ensuring your brand voice is consistent across content and digital channels
  • Ways to work with influencers to build interest and excitement
  • How to extend the life of your content with savvy social media strategies
  • T.J. Barber
    T.J. Barber
    Director, Social Media Marketing
    BET Networks for ViacomCBS
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