Secrets of successful navigators: 5 tips for using crucial audience awareness and analysis to direct your content creation

Storytelling has quickly become a core competency for all businesses, but it’s not without risk. Although communications professionals were brought up on the wisdom of “content is king,” it’s only true when content is written with careful consideration of your audience. Who is your audience, and how can you use that knowledge to effectively enhance brand recognition?

  • Amy Estes
    Director of communications and public affairs
    National Renewable Energy Laboratory