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Communicators must be ready to execute strategic campaigns while also getting in the trenches tactically to create fresh web content and pitch the press. Join to learn:
- How to nurture a strategic media list when the press has become a revolving door—and more reporters are striking out on their own
- How to carve out space for your story in a crowded news hole dominated by the latest crisis trifecta (Ukraine, Covid-19, inflation)
- The power of “people first PR”—from pitching human interest stories to working with influencers to share your brand story
- DEI in the newsroom: What PR pros must know about working with today’s more inclusive media
- How media relations has changed for nonprofits and how to “score ink” for your mission in today’s more inclusive newsrooms