Safe and Sound – Social Media Ethics in a Changing World

The costliest mistakes made on social media flow from the same legal and ethical principles relied on by major news – and a poorly handled 280-character tweet can do insurmountable damage. Learn the most important principles to follow from a nationally-recognized PR thought leader and a media-law attorney who has represented news organizations of all sizes. You’ll discover the most common legal pitfalls in social media (e.g., copyright, defamation and DEI mistakes) and how the latest platform policies can inform your social media strategies and content.  These legal tips will save your organization money and headaches.

We’ll explore:

• The latest regulations and looming legislation to watch that impacts social media.
• Legal considerations around how you identify, communicate with and market to audiences on social media.
• The legal gray areas of a social strategy that could spell trouble in the future.
• How to move beyond compliance to become an ethical social media marketer.