While communicators may understand AI’s potential to transform PR, driving adoption among colleagues and clients remains an opportunity.

Join us for an exclusive Ragan Learning Lab with Samantha Stark, Chief Strategist and Founder at Phyusion. She’ll share an overview of the top GenAI tools for PR and unpack how you can scale adoption internally. We’ll cover:

• Trending Tech: A closer look at how tech has evolved and what it means for PR pros.
• Utilitarian Use Cases: The strongest use cases for AI in PR that you can implement instantly, including customized GPTs.
• Mindful Measurement: Strategies for connecting your automation efforts to larger strategic business goals from day one.
• Accelerated Adoption: The top components for a successful adoption strategy including training, tools, incentives, and crystalizing culture grounded in a human-led approach.

The event includes an interactive Q&A with Stark. Don’t miss this opportunity to cultivate a culture of AI adoption, streamline workflows and get time back to bring strategic value to your organization.