Rethinking the Media and Media Relations: How to Break Through in the Age of Disruption

The media has been disrupted and galvanized during the pandemic—from a renewed sense of mission and inclusion to consolidation and emerging new platforms and media players. Join for a deep dive into these changes—and how communicators must rethink the way they work with new content creators and traditional media in the age of disruption. You’ll hear:

  • A new sense of mission: The state of journalism today and trends PR should be aware of (from hyperlocalism and greater inclusivity to more upbeat coverage)
  • How newsrooms are working toward more equitable practices with staff, partners, audiences and other stakeholders—and what it means to the stories you pitch
  • Digital disruption: New tools, platforms and innovations outlets are embracing—and how to incorporate them in your outreach and your own brand journalism efforts
  • Relationship-building practices to help you pitch today’s more inclusive newsrooms
  • Creative ways to influence, engage and build connections with the press and public across emerging platforms