Reaching a Dispersed Workforce in Crisis: How National DCP ‘Heroes’ Helped America Run on Dunkin’

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Communicators working with dispersed workforces have the challenge of effectively reaching and engaging employees across channels, formats and messages. That challenge has shifted to overdrive during COVID-19, when employees need information and inspiration more than ever. Shira Miller, Chief Communications Officer for National DCP, will share how she and her team led the $2 billion supply chain’s 1,700 employees to provide Dunkin’ franchisees with supplies that served consumers, other essential workers and frontline employees through COVID-19, along with lessons learned for scrappy and effective internal communications and storytelling.

You’ll learn:

  • How to use quick, low-budget and low-tech solutions to reach and engage employees
  • Ways to effectively communicate with a dispersed workforce of employees who have to opt-in to listen
  • Takeaways from executive communications and launching a podcast (Hint: It’s all about listening)
  • How to integrate traditional communications methods and storytelling with digitalized campaigns
  • Shira Miller
    Chief Communications Officer
    National DCP