Presenting a Purposeful Employer Brand on Social

With more than two decades of experience building and protecting brands, Lisa Claybon serves as vice president of communications for Compass Group North America, a foodservice and support services company and its Chartwells K12 division that serves meals to students in more than 4,500 schools across the country. Since joining the company nearly five years ago, she has led strategic communications activities ranging from media relations and crisis management to guiding the company’s cross-functional COVID-19 Task Force. Before joining Compass Group, she spent 17 years with one of the top global communications firms where she worked with some of the world’s most renowned brands. She has served as a media spokesperson, managed large-scale crisis situations, led M&A communications, and counseled countless corporations and nonprofit organizations.

Debra Helwig is the Senior Internal Communications Manager for K·Coe Isom, a Top 100 Accounting & Consulting firm serving the global food and agriculture industry. In her role, Debra’s goal is to increase & inspire positive engagement among team members, connecting people for greater effectiveness. Debra reinforces the firm’s concept of “onefirmedness” by acting as internal brand ambassador, telling firm and team members’ stories, promoting successes, and encouraging multi-directional communications. She also serves as a process breaker, partnering with executive leadership in the successful development and communication of operations strategies and key initiatives such as employer branding, diversity & inclusion, and firm innovation.  In addition to providing strategic communications leadership, Debra manages the day-to-day execution of all internal communications and employee engagement activities, and she also oversees the firm’s intranet, company store, and internal corporate events.

Vanessa Sain-Dieguez is the Senior Director of Talent Attraction at Spectrum. In this role she leads the company’s recruitment marketing strategy and is responsible for attracting top talent through paid, earned, and owned channels and bringing Spectrum’s employer brand to life for job seekers. She is a brand storyteller with 15 years of experience in Digital Marketing, Social Media, and HR and combines this experience to deliver award-winning employer brand work. Her passion is building high-performing teams that deliver with excellence and relentless curiosity. Prior to her role at Spectrum she worked at Hilton where she led global social media programming and employee advocacy to enhance awareness of Hilton as a top employer. She resides in Charlotte, NC with her husband and two children.

Justin Joffe is the Editorial Director and Editor-in-Chief at Ragan Communications where he oversees the editorial strategy for Ragan across brands and products. In addition to his editorial duties, Joffe also advises the programming team on best-in-class conferences, webinars and workshops during a time of unprecedented change in the way that communicators and marketers learn and meet. He is also a freelance journalist and communications writer specializing in the arts and culture, media and technology, and ad tech beats. Before joining the Ragan team, Joffe worked for Muck Rack, PR News, and The Observer. Additionally, his writing has appeared in several publications including Vulture, Newsweek, Vice, Relix, Flaunt, and many more. You can find him on X @joffaloff.