President & Founder
Sandra Fathi has spent the past 15 years helping technology companies achieve their communications goals. A celebrated speaker and active contributor to PR industry publications, she turns emerging communications tools into practical, useful strategies for clients with tangible ROI. Before founding Affect in 2002, Fathi led corporate communications and investor relations for RADVISION, a provider of video conferencing infrastructure products. Earlier, she was on the technology team at Edelman Public Relations Worldwide, where she specialized in the networking, telecommunications, computer hardware, software and Internet businesses. While at Edelman, some of her clients included Ericsson, EDS and Microsoft.