Samantha Critchell

Samantha Critchell

Senior editorial director

PVH (over brands including Calvin Klein and Tommy Hilfiger)

Samantha Critchell is the senior editorial director at PVH, where she oversees the editorial arm of a new corporate branding and communications team that includes social media, media relations, editorial content and executive communications. Critchell has deep experience in the fashion, lifestyle and editorial industries: journalism, social media, public relations, marketing and content creation, spanning 25 years. As a former senior fashion writer/editor for the Associated Press, the world’s largest news organization, she planned, wrote and directed coverage of the runway, red carpet, trends and tastemakers for a potential global audience of 100 million people. The real-time reporting had the ultimate goal of what it all meant for consumers. At Ralph Lauren, Critchell led an extensive update of the company’s social media platforms and executed a revised online PR strategy. At bareMinerals, she led a new global-approach, engagement-driven social media strategy, including new content development.

Samantha Critchell is featured in: