Vice president, digital and social media strategy
Kaydee Bridges heads digital strategy and social media in the Brand and Content Strategy group at Goldman Sachs, where she's worked since 2013. She leads efforts to innovate and grow Goldman Sachs' digital and social presences, as well as drive engagement through content marketing and advertising. Bridges manages Goldman's paid media, social media, search engine marketing, digital reputation management, infographic creation and marketing analytics. She has overseen the launch of Goldman Sachs' Instagram and Facebook accounts, as well as executive social media accounts on Twitter, Instagram and the LinkedIn Influencer program.